This smartphone application is a unique traceability experience which aims to connectdirectly the farmers and the consumers.
The strategy of Terrenaand La Nouvelle Agriculture® through this app is to enhance the value chain and practices of the entire value chain, to meet the expectations of consumers and customers for a responsible and transparent agriculture, and to create a distinctive value for the Terrena’s Group products.
Monagriculteur.coop is the first general public application that allows a consumer to connect directly to his farmer. The most detailed transparency on the farmer, livestock conditions and local actors with whom he works. A direct link of trust and proximity with the consumer that allows the farmer to contact him directly thanks to a bar code scan and the batch number.
This good practice has beenhighlighted during the Regions 4Food project.