A new edition of EATrends, the forward-looking analysis developed by AZTI (Basque Country Region), offers an in-depth view of how the agrifood system is evolving and what strategic implications these shifts will have for research, innovation, and product development by 2026.

The 2026 update identifies five major forces that will strongly influence decision-making across the food value chain. These structural drivers—ranging from cost pressures and climate volatility to changing consumer expectations and technological acceleration—are already reshaping how companies and institutions must plan and innovate in the coming years.

According to the report, these forces are converging in ways that will determine the sector’s ability to remain competitive, resilient, and aligned with societal demands. In response, the analysis highlights three domains where value is expected to concentrate by 2026:

1. Purpose-Led Nutrition

A shift toward nutrition that is not only healthier, but highly intentional—addressing personalised needs, metabolic well-being, and preventative health. Innovation in this space is expected to grow, driven by scientific advances and more informed consumers.

2. Viable Protein Diversification

The transition toward diversified protein sources continues, but with an increasing focus on economic and environmental viability. The report underscores the need for scalable solutions that balance sustainability, affordability, and consumer acceptance.

3. Food System Resilience

Building a more robust system capable of withstanding cost fluctuations, supply chain disruptions, and climate impacts becomes a priority. This includes improvements in efficiency, risk-management capabilities, and technological adoption across operations.

EATrends 2026 positions itself as a strategic tool for organisations seeking to prioritise effectively, invest intelligently, and reduce uncertainty in a rapidly changing landscape. By translating macro forces into actionable guidance, the analysis supports better decision-making and more future-proof innovation strategies.

About AZTI

AZTI is a Basque Country scientific and technological centre specialising in marine and food innovation. Its mission is to generate transformative knowledge and technological solutions that help industry and society build a more sustainable, safe, and competitive food system. Through applied research, data-driven insights, and collaboration with public and private stakeholders, AZTI works to accelerate innovation and support strategic decision-making across the agrifood sector.

Download the report here: EATrends Update 2026 - AZTI