On October 27th, the Regional Ministry of Agriculture, Livestock, Fisheries and Sustainable Development of the region of Andalusia and the Spain, Andalusia and TIC Cámaras entities of Chamber of Commerce, organized a forum about food traceability 4.0 with the title “technologies to connect producers and consumers”.
Highlighting some topics of the session:
Particulary, Jorge Martinez from Corteva Agriscience explained that the company data strategy is focused on productivity, problem detection, inputs efficiency, pattern setting and interoperability, bearing in mind “5 V’s”: volume, velocity, variety, veracity and valorization.
- Miguel López from Grupo Primaflor presented their ambitious digital plan with data management as core and the use of blockchain models across the chain.
- Carmen López from Grupo Jaencoop explained the traceability application used by their different cooperatives in order to ensure the fair trading information of olive oil.
- Enrique Garrido from the Montilla Moriles Wine & Vinegar Apellation of Origin presented #dejatuhuella (leave your foodprint) initiative that consists of a smart connectivity system based on the concept of footprint (environmental / emotional) as a connection point between the consumer (user experience) and the winery (value / experience provider).