November 23, 2020

European Project TRACK reaches almost 400 EU SMES to promote agrifood digitisation

The European TRACK project has been completed after involving nearly 400 European SMEs to promote the digitizationof the agri-food sector. This project aimed to promote the application of big data and improve the traceability of agrifood sector, especially in the production field.

TRACK was a collaboration between Vegepolys Valley (France, coordinator), Greenport West-Holland (The Netherlands), Technological Corporation of Andalusia - CTA (Spain), AgroTransilvania Cluster (Romania) and Emilia-Romagna Regional Agrifood Clust-ER (Italy).

Funded by the European Union's COSME programme, TRACK focused on supporting ICT providers to improve their approaches and offer to agrifood sector. SMEs received counseling, there were publicly accessible webinars about digitisation on a regular basis (still available on trackgrowingdata.eu) and individual meetings. TRACK also gave SMEs the chance to pitch at the trade fair SIVAL and remotely at Fruit Attraction Live Connect.

How can European policy furthersupport the agri-food digitization?

TRACK project has organised three online events that took place on September 24th, October 8th and October 26th. The events were organised with two other European projects: Connsensys (about living labs in the food industry) and Digiclusters (cluster collaboration in industrial modernization of agrifood packaging). The final event had 72 attendees from all over Europe.

The focus during the closing events was on the next question: How can European policy further support the agri-food digitization? An important conclusion in this respect was the need for customization and tailor-made activities. The agricultural sector is difficult to compare with other sectors. For example, it works with a fresh product and food safety is a priority. If the European Union wants to help agricultural entrepreneurs with digitisation, policy will therefore have to be geared to the specific circumstances in this sector.

The TRACK consortium will prepare in November a document with recommended policies and lessons learned from project experiences to stimulate innovation aimed at improving the efficiency and traceability of the plant food chain.

TRACK interclustering project members will stay connected and stay tuned with the field, via https://www.traceabilityandbigdata.eu/projects/trackgrowingdata.

TRACKCoaching programme

The European TRACK project carried out the Coaching Program, led by CTA. This program supported 9 European ICT SMEs that were selected in an open call. These SMEs were Sinapssia (Spain), Sis-ter(Italy), Zuffellato (Italy), Centric IT (Romania), Landfiles (France), Agrithermic (France), Nutrasing (Spain), Sixphere (Spain) and Symbia Solutions(Spain). The 9 companies received support from the TRACK Consortium experts regarding their commercial and technology strategy to the agrifood market.

The TRACK experts held individual meetings with each SME in order to detect the gaps between the companies’ capacities and their commercial purpose in the agrifood sector.

In parallel, CTA organised the first project webinar with recommendations and actions that the SMEs should do to aproach the agrifood sector.

Finally, the TRACK International Mentoring program, led by AgroTransilvania Cluster and supervised by CTA supported the 9 SMEs to internationalize their agrifood business plans. According with the maturity the business plan and the specific needs of each SMEs, the Consortium mentors supported for:

  • Identificationof networks portfolio.
  • International markets prospective.
  • Preparation of investors round.
  • Preparation of B2B agenda with potential clients.
  • Preparation of application for transnational RDTI call for projects.